Customer Experience is Taking Center Stage in 2017 and for Good Reason

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Customer experience is taking center stage in 2017 and for good reason. People expect a good customer experience whether buying online or offline. More and more statistics from all industries reflect CX (or Customer Experience) is becoming center stage of business and customer loyalty. In their article titled “75 Customer Service Facts”, HelpScout shares some eye-opening realities of customer service and total customer experience.
As we know, great CX goes beyond customer support, it includes everything from the time people see your ad for the first time online, to your website, to interaction with your sales team, to contract signing, customer onboarding and ongoing support throughout the lifecycle.
No one realizes this reality more than the retail industry which over the last few years has seen retailers acknowledge that good customer experience is the path to higher profit. Smart retailers are investing heavily in optimizing customer experience as online shopping is no longer enough; customers want to check store inventory online, order online and pick up at the nearest store. Customers want the mobile experience to match that in the store, they want a single cohesive experience, and retailers are just starting to deliver with omni-channel projects. Forrester released a report last year that demonstrates that CX leaders grow revenue as much as 25% than CX laggards in their category, this again shows the proven importance of customer experience.
Convenience is king and so is speed, from same day to delivery to drone-based delivery, retailers are pushing the edge to make sure customers get the wow factor every time they experience their brand. On the run, no problem, Amazon Go allows you to get your grocery without talking to anyone, load up your basket and walk out, you card is signed, sealed and delivered automatically.
This week is #NRF17 where world of retail converges on the Javits center in New York to talk about the future of retail, and again the customer experience is center stage. Wearable technology, Smart Technology, Artificial Intelligence are prominent themes this year.
There is a lot we can learn from retail, but the core lesson is that customers want an easy and frictionless experience, all the time.

Here are 5 simple ways other industries can improve their customer experience:

  1. Test every customer touch point to make sure it works and that is inline with your brand promise. Tools like UserTesting and 5SecondTest are great for getting quality feedback from people in your target audience.
  2. Automate. Right now there is an explosion of online tools to help you service customers and reduce errors. Make it easy for them, implement things like Intercom on your website for better communication, Slack channels or even venture into smart chat bots.
  3. If you are billing online, make sure it’s done right and easy. I recommend trying FreshBooks.
  4. Make sure you make the most out of your CRM. We at Signority use and love Pipedrive. Use your CRM well along with other tools and plugins to empower you to know what to say and when to say it. These tools not only help save you time and be more productive, it also ensures a better CX in the sales process.
  5. Use smart signatures. Businesses sometimes do not think of contract signing as being part of the CX, although in our humble opinion it is still a big part of it. Think about it, after all the hard work by marketing and sales is done, and a prospect is in the last stages of closing the deal. You want to make sure you have a process in place that makes it easy and convenient for them (while also secure). Offering a paperless contract signing experience is what we do best and I encourage you to read some of our other posts on this blog to learn more.

Must-Know: 20+ Tools and Hacks to Reduce Sales Admin Work & Improve Sales Productivity

20 tools for reducing sales admin work and increasing productivity

While reviewing our own sales tech stack here at Signority to find more opportunities for automation and workflow simplification, we chatted with our new friends at SalesWings to pick their brain. That turned into a very comprehensive list they were kind enough to share with us, and you below. So, read on and start making your sales team a lot more productive this new year!
The working day of a sales professional is always too short, and sometimes it can feel like there’s not enough time to, well, sell! Indeed, a 2015 study by Cirrus Insight showed that sales professionals spend less than half of their time selling. This statistic was also confirmed by Alice Heiman, founder and Chief Sales Officer of sales consulting and coaching firm Alice Heiman LLC.
It’s an egg-and-chicken situation: sales professionals need to sell more, but they have too many other tasks that prevent them devoting more time to selling. So, the first step to boosting sales professionals’ productivity is to automate basic admin tasks. This will give sales professionals more time to actually sell.  
Below are some tips and tools to help sales professionals spend less time on admin and more time selling.

Schedule time you want to dedicate to administration

First of all, sales professionals should schedule administrative blocks outside of calling hours, in the same way they schedule all other tasks such as meetings with clients. Nevertheless, David Allen, author of Getting Things Done, says that if a task requires less than 2 minutes of your attention, then you should do it. Getting quick and easy tasks out of the way immediately can benefit your productivity measurably.

Use a sales-oriented CRM

There is no doubt that CRM systems can help sales professional stay organized and focused. However, a common complaint sales professionals have is: “CRM is time consuming and reduces selling time”. It has to be said that CRMs are becoming more advanced and intuitive, thus meaning that a greater number of tasks can be automated to save time. For example, Salesforce can automatically update the activity on the contact or lead’s record, meaning there is no need for manual updates.
Three kinds of tools can help to boost your CRM:

  1. Tools that allow to you synchronize your email (Outlook or Gmail) with a CRM.

    Salesforce: Salesforce is probably the most well-known CRM. It has a huge eco-system of partner apps for all possible aspects like contact “hygiene” (check RingLead), email marketing (try Sendloop), a handy lead scoring system (Saleswings add-on) and even Gamification (Ambition). For instance, all you have to do is go to the AppExchange to find 1,000s of tools that allow sync between email and Salesforce. One of our favorites is ZynBit, which also delivers excellent customer analytics.
    Pipedrive: a CRM and pipeline management tool which focuses on key features for sales and a visible pipeline view. Pipedrive syncs perfectly with Gmail and Outlook, so that your team never need enter a contact twice. Pipedrive as Salesforce also integrates with several tools such as Saleswings lead scoring add-on for Pipedrive.
    Nimble: Nimble is a social CRM that updates your entire contact database thanks to great integrations with all social channels. “No data entry”! At Saleswings, we are also fans of their mobile app which offers great usability and provides “social insights” for each contact you’re planning to meet. Nimble uses third-party integration: PieSync. PieSync allows you to integrate Gmail & Outlook contacts within Nimble. That means that all your email contacts can be synchronized with Nimble contacts.

  2. Tools to synchronize your CRM and business cards

    A great tool that works with all the most popular CRM is FullContact. FullContact works with Zapier to import business cards into various CRM tools, and can automatically capture contacts from email signatures. All sales professionals have to do is keep sending emails and contact data entry gets automated. This is a huge time saver. FullContact is more than just a business card synchronizer. It is an address book hub that allows you to synchronize your contacts across multiple social media accounts. It keeps contacts up to date (picture, company, email address) and most importantly removes duplicates. Another good and popular alternative is MagneticOne Business Card Reader. As with FullContact, you can Snap a photo of the business card and it will import all the data directly into the CRM. 

  3. Tools to remove duplicate data in your CRMs

    Duplicate data is a pain in the neck for all CRM users. The consequences range from multiple spacing from inaccurate reports to taking the wrong decision due to inaccurate metrics. Unfortunately, there is no miracle! Duplicates are part of sales life; leads submit forms and sales teams input manual entries. The solution is to use tools that detect and eliminate duplicates automatically. For instance, RingLead and Data Cleanser detect and eliminate duplicates within Salesforce.

Avoid falling into the email trap

Email is the most important means of communication for most sales people (apart from their phones). However, salespeople shouldn’t be sucked into email administration.
Five kinds of tools can support a sales professional’s email productivity:

  1. Email tracking and lead scoring

    Saleswings is a fully automated add-on for advanced Lead Activity Scoring. Sales professionals send an email (Outlook or Gmail) with a link to the website and Saleswings identifies the most sales-ready leads based on their website activity as well as scoring their level of engagement/interest. The Saleswings lead scoring add-on also works with campaign tools such as MailChimp, forms and CRM such as Salesforce and Pipedrive. It automatically notifies the sales team about a lead’s interest, acting as an opportunity radar. This allows the sales team to focus their resources and time on the hottest leads.

  2. Email templates

    Here at Saleswings, we use Gorgias. Gorgias allows you to insert templates with shortcuts. and includes variables like the recipient’s name or the subject.

  3. Email personalization tools

    To personalize emails and avoid spending too much time looking for information about the prospect, I would advise salespeople to use Crystal, Charlie and Datanyze.
    Crystal: Crystal can tell you what to write in an email or how to create a message that engages the person in a way they’d expect from you.
    Charlie: Charlie synchronizes with Google Calendar and sends you a one-page resume on everyone you’re going to meet with, before you see them.
    Datanyze: Datanize has many incredible features, but one of the most unique is knowing which technologies your prospects are using. It is important to know if your prospect is using your competitor’s software or software that integrates with your own.

  4. Tools to keep track of time spent on emails and online in general

    There are a variety of time tracking tools available today, from those targeting time spent on a particular project to those tracking time spent on a particular activity online, such as emailing, blogging, micro-blogging, browsing, or just plain social networking. Two good tools are RescueTime and TwentyFive.
    RescueTime: RescueTime not only informs you about your daily activities but also allows you to set the number of hours you want to spend in a day on a particular site. RescueTime will alert you if you run out of time.
    TwentyFive: the main idea behind TwentyFive is to record your time using the Pomodoro Technique.

  5. Electronic signature solution to simplify & automate contract signing

    The advantages of an e-signature are evident for anyone who has ever had to deal with a paper-based signature. The latter involved a lot of paper waste and back-and-forth between the person that needed to sign and the company. Hugely time consuming!
    Thanks to electronic signatures, deals are closed faster and there is less administration involved. Signority is a great example of an electronic signature tool which offers the ability among many other things to let your sales team send a contract out and set automatic follow-up email reminders as well as notifications when your client has opened, viewed and signed the contract. This is incredibly important as following up during these key events can help lose or close many deals.

Optimize your route when visiting clients

Clients are often located in different parts of the city or country, so salespeople need to spend time organizing their day and scheduling visits. One hell of a job! However, there are tools such as Badger Maps that make field sales reps’ lives easier. Badger Map puts the user’s territory on a map on their device, showing them where their customers are and offering new leads that they didn’t know about. Basically, what it does is connect into the CRM and give reps access to the data in the CRM on a map, when they are out in the field.

In conclusion, reducing administrative work is essential to allow sales professionals to do their job – selling. Using just some of the apps above will allow you to cut your admin time. The real secret is to go digital, and to use a more digital approach.

About the author

The author Sara is a digital marketing specialist at Saleswings, a website tracking and lead scoring add-on. The software identifies your most sales-ready leads based on their website activity. It analyzes your leads’ past and future visits and scores their level of engagement/interest.

5 Habits of Highly Effective Insurance Brokers

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Do you use electronic signatures (eSignatures) for insurance?
Do you have the right contacts?
Are you on the right way to be the best insurance broker in the business?
As with any other profession, there are habits and best practices an insurance broker has to acquire in order to be on the top. I developed mine while working in the Canadian insurance industry for over 7 years, and I’d like to share them with you.
We all know that highly effective brokers use certain tactics to inspire confidence in their prospective clients to convince them on their choice. Which of them do you need to make a habit? Let us see!

1. Get yourself a good backup system

Whether it be the company you work for, your assistants or mentors, make sure that you have solid help to fall back on in challenging situations.
If you’re pressed for time, your eSigning service and means of communications should be ready for you. When what you need most is advice, your mentors should be there, and in cases where the key to getting a good deal is contacts and acquaintances then you should know where to go to get it.

2. Stay organized

Albert Einstein once said, “If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?”
To me a cluttered desk means an organized mind. While this may be true only for a few people, what is most important is that you get a system working for you.
Take your Post-It’s out, get some cheerfully colored highlighters, use bookmarks, red threads and pins, whatever works. Make sure you feel comfortable navigating this system and you’re set. What worked for me was getting all unnecessary items out of the way. I got my office paperless, automated my assistants and did most money transactions online. The time-saving was considerable and infinitely helpful.  

3. Stay up-to-date

If you want to crush the competition, the key is to know it well. Go to trade organizations, keep up with the latest news, know what you’re doing inside and out. Attending industry events will not only give you valuable insights, but also make you friends in the right places, and that is also highly beneficial for business.
Don’t forget to keep notes on what standard practices everyone around you is following. While some of them may end up not being right for you, you can learn from them. If electronic signatures for insurance or TeamViewer is a popular choice, then there might be a reason for this. Conducting meetings over Skype is saving your competitor money? Try it out!

4. Cross-sell

One of the best qualities an insurance agent should have is the ability to cross sell products to customers. Remember that just about everyone needs more than one policy; combining homeowner’s or renter’s insurance with car or life insurance. Getting clients to buy additional products or services is key to maximizing profits and offering your customers a good deal.
Don’t skip on offering a bundle of products instead of just one policy. If they agree on a deal like this then good for you, if they don’t, then you’ve just done some publicity for another of your products.

5. Follow-up

Follow-up.
Your clients will notice, potential buyers and colleagues will appreciate it.
According to Follow Up Success, even though, 80% of sales are made on the fifth to twelfth contact, nearly 48% of sales people never follow up with a prospect.
Don’t hesitate on the follow-up. Send your customer or potential a personalized thank you note. Even if you didn’t land the deal at first, keep the interests of your prospective client at heart and drop them a line in case you can fix something up for them, it can become a successful arrangement in the future. Establishing good relationships with clients and colleagues alike can become a good foundation for growing your business.
Looking to take your business paperless? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

Going Digital: Modernize Your Business for Under $1000 Per Month

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Do you hear about “go digital or go home” initiatives and instinctively tighten your purse strings? Many entrepreneurs feel completely spent, and it’s understandable considering all the money they already shelled out to get their businesses off the ground. Let’s not mention all the money they may still owe the bank, friends, relatives, and crowdfunding sources that all contributed to the humble beginnings of their start-up.
And just when they think they are standing on fairly solid ground, someone tells them that the next trend is to go green by shifting to digital business practices. But here’s where they’re misinformed; going digital isn’t a trend nor should it be referred to as the “next big thing.” There is an undeniable progression towards digital operational processes and it has been gaining speed based on historical evidence. It was something that we explored in-depth and shared with you in our piece on The Paperless Journey: The Evolution and Future of Document Signing
First of all, digital business practices aren’t just about living the childhood dream of growing up in a world straight out of the cartoon “The Jetsons.” Going digital has become far more than just the ease of having everything automated or disappear into the virtual cloud and plucked out by voice control. Well, yes, it can be all those things but more importantly, digital business practices has become a social responsibility.
A digital transformation would mean a significant decrease in human error, having multiple devices access all your content, and information would be shared throughout your company easier and faster. You’d be cutting costs by reducing the need for printing, binding, and distributing documents which can all be done via email or digital system. Your people would be communicating more efficiently and getting their work done faster. Furthermore, you are contributing to the bigger picture by lessening your carbon footprint and changing your environmental impact.
Perhaps the issue here isn’t winning the argument on whether a digital transformation for your business is something you should desire but rather if it is possible given the costs it would require to make the shift. Do words like “investment” and “consider the returns” not sweeten the deal nor make you sound like Scrooge any less?

Paperless practices within your reach

But what if there was a way to go digital for less than $1,000 a month?
We’re not talking about cheap alternatives or knock-offs here. Many don’t realize that with the digital “trend” on the rise, more and more options are also riding the wave and developing services to help organizations go green. If you were one of those people who still think that technology costs more than a pretty a penny, then you will be surprised to know just accessible and affordable it now is.
You may think that modernizing your outdated business model will take thousands of dollars. But we said go digital or go home, not go big or go home; meaning you don’t need to make drastic changes immediately. Greener, more digitally driven organizations really start with individuals willing to make the shift.
Not only will going digital and paperless cost you less than $1,000/month, but it will actually save you money in the long run. Your digital beginnings can include signing up for paper-free billing for all your business correspondence with your vendors, suppliers, and utility bills. And your next step would be exploring all the options to modernizing your business.
We’ve done the legwork for you by finding inexpensive ways for your organization to begin its evolution to the modern, eco-friendly business model that so many other companies have already adapted to.
Whether your needs are email marketing or accounting, a cloud service will meet your needs taking into account your technological thresholds and more importantly, your budget. An excellent cloud service will guide you through everything from project management (PM) to customer relationship management (CRM) and even backing up all your precious data. And yes, all these suggestions for each department of your organization costs less than $1,000/month:

Administration

Good CRM software should go beyond tracking and maintaining client information and viewed as just a sales tool. If your company is still passing along information through a shared spreadsheet or long email threads, then it’s likely that you’re missing something or forgetting it entirely. CRM software keeps all your information in one place and organizes it efficiently.
CRM services like Zoho CRM, Insightly, Apptivo, and Pipeline Deals all offer free trials. CRMs can cost as little as $12/month to as much as $300/month. Find one whose services, apps, and add-ons apply to your business.
With business plans that are only $50 per month, Signority is trusted by over 150,000 businesses and individuals for their document signing needs. As a business owner, you deal with multiple forms and contracts that all need to be signed. Signority ensures your recipients can view and sign documents from anywhere and on any device.
You would spend less time managing the details because all your documents would be stored in Signority’s centralized location and easily managed with an intuitive dashboard. Our business plan offers unlimited documents, unlimited templates, bulk sending, bulk signing and electronic & digital signature. For those of you wondering how digital signatures work or the differences between electronic and digital signature solutions, this should help: “The Breakdown: Electronic Vs. Digital Signature”.

Information Technology

Yes, building an IT infrastructure for your business can become a mammoth task, that can take months to set up. You’ll be constrained by your limited resources, lack of expertise, time, and inability to understand the tech jargon. Lucky for you, software companies have taken into account non-teck folk — like me — by building tools that don’t require a master’s degree in computer sciences.
Virtual infrastructures and cloud-based data centers are expensive and probably not something you want to undertake at this point. If your only concern is making sure your data is secure, then a service like Dropbox guarantees that your data if protected against human error, hardware failures and any other reason under the sun.
Costing only $8.25/month or $99/year, Dropbox Pro gives you the option to subscribe monthly or annually and the subscription includes 1TB of space. Dropbox Business, on the other hand, is meant for organization and groups and depends on the size of your team and billing country. Dropbox Business for teams cost $12.50 per user and comes with unlimited space to work with.

Sales and Marketing

Depending on your industry, you may still need to take customer satisfaction surveys regularly. When was the last time you were handed a printed out paper survey? With so many people preferring to type or click buttons, we doubt that any of your clients will be happy to hand-write anything for you.
Zoho Survey is a survey management software that costs just $19 per month. You can create online surveys in a matter of minutes and reach your audience across all devices.
And at just $25/month, MailChimp will automate your emails for 1,501 – 2,000 subscribers for your email marketing campaigns. You can pay as you go as your email list grows. With Mailchimp, you create, send, and track your email marketing campaigns while also managing your contacts and segmenting your customers list. Furthermore, you can automate your emails to send on schedule without having to login and doing it manually.

Finance and Human Resources

With service rates that start at only $39.95 per payroll run, SurePayroll is not only affordable, but it takes about 10 to 15 minutes to complete enrollment and set up within five business days. It boasts that it the only full-service online payroll solution in the market by making all the calculations, paying and filing all federal, state and local payroll taxes while even working with IRS, if needed.
For your business, this means saying goodbye to writing multiple checks every month just to pay your people. SurePayroll is your digital option to paying all your employees including independent contractors and even hourly workers, including employees that are working in other states. Furthermore, SurePayroll offers the free option for clients to go mobile with their payroll through their apps for both IOS and Android devices giving you complete control wherever you are.
All in all, modernizing your business can be hassle-free and affordable — whether you are a small or large business.
Know of an app that’s has helped transform your business? Let us know, we’d love to add it to our list!
Looking to take your business paperless? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

The Future of Electronic Signatures and What You Should Expect

The future of Electronic signatures and general trends to look for

WHAT DOES THE FUTURE OF ELECTRONIC SIGNATURES LOOK LIKE?

When machines do the work of humans, “signing on the dotted line” will be a thing of the past. Until then, we may still need to pay attention to signing and getting documents signed — whether through paper or electronic signature. So let’s dive into it: what is the future of electronic signature?
It’s true that we’ve come a long way from Egyptian manuscripts, that served as contracts, to where today’s electronic signature gurus and futurists believe we’re heading towards — let’s just say it has a lot to do with biometrics and chips (secured under your skin) used to authenticate transactions.  
All in all, the future looks golden. But for now, let’s discuss why we think the market is set to grow.  According to a report from MarketsandMarkets, one of the largest market research firms in the world, the eSignature market is expected to grow to $2 billion by 2020. In another three years, the market will quadruple in size.
So, what’s driving this incredible growth?
There are three primary factors driving the growth and future of  electronic signatures and its market:

1. ONLINE Business continues to Explode 

More online business is good for the eSignature market. As more and more business moves online, more legally-binding documents are required to govern such business. eSignatures are a necessary part of online business, which is said to continue double-digit growth through 2020, when sales will top $4 trillion, according to a recent article by eMarketer. As one grows, so does the other.

2. ELECTRONIC security is more important than ever 

While the internet has made it easy for us to shop, socialize, learn and even work, it has also made us more vulnerable to fraud. It should be relatively easy to see the relationships forming here. As more business moves online, there’s more reason to protect that business.
Electronic signatures make it incredibly easy for business owners to protect their most important documents. eSignatures use a combination of public and private keys to encrypt and secure your important documents, further reducing the risk of online fraud. Most electronic signature platforms, similar to Signority, are built to protect you and your client’s information. Ensuring that you and your customer’s data is secure.

3. Businesses will always be in the business of making money: 

And eSignatures can drastically reduce operational costs, thereby increasing profit margins. For example, it costs U.S. businesses nearly $8 billion each year to manage their paper documents.
Going paperless can be quick, easy and affordable — in case you’re not aware, we recently did a how to go paperless post: “A paperless business and 5 ways you can achieve it now”. A paperless business brings drastic (and nearly instantaneous) cost benefits. In the end, money talks.
Even still, electronic signatures simply make sense for nearly all businesses, regardless of size or industry. It simply makes business easier while saving companies time, money, and unnecessary headaches. When it’s all said and done, it wouldn’t be the least bit surprising to see the global electronic signature market outperform its three-year projections.
Looking to take your business paperless? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

The Always Busy Syndrome: How Automated Operations Could Lead to More "You" Time This Holiday Season

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This time of year isn’t just crazy-hectic for those who celebrate the holidays. For the majority of businesses — even the one that are heavily automated — Dec 31st marks the end of the fiscal year. So even if they’re not partaking in the festivities, surely they’re feeling the pressure to wrap up it all up neatly, so none of the backlogs spill over into the next year.
I am by no means, lazy. A procrastinator, occasionally.
But when I first started my business, I had this bad habit of waiting until the last minute to take action. This was partially because I had complete faith in my hiring skills. I desperately wanted to believe that I could trust everyone I had handpicked to be on my team to deliver consistently on time. But I would always find myself poking in just before a deadline to see if the work was done. The majority of the time, it wasn’t.
I thought I was a pretty good boss. I had a great team. However, there was something seriously wrong with our business processes. And until we could figure out what it was, I decided to be that obnoxious boss who sat squarely on my staff’s shoulders peering into everything they did. And it seemed my team didn’t mind me monitoring them because it meant they didn’t carry the burden of monitoring themselves.
But about a year ago, the flurry of the holidays started to overwhelm me. I was missing out on more and more at home, with my family and holiday festivities. When I first started my business, I had promised that a time would come that I would enjoy an actual personal life and yet here the holidays were, and I was still unsure about going on the out-of-town trip we had already booked and had planned for months.
I started to realize that I had to loosen my grip on the reigns.
I knew 2 things at this point; first that I had to start small and second, I didn’t want to hire a personal assistant; not yet anyway. I figured that the best way to go about this was by looking at the aspects of my life that I could automate.

Automation in my personal life

So I started with my bills. For both my home and business, I decided to finally let my computer do some of the work for me and have my bills pay themselves. My main bank account had a sub-savings account which automatically paid for all my invoices. I no longer had to put time aside every time a statement came in. Now, I just needed to monitor my account every 2 weeks or so rather than manually pay a bill every time one was due.
As I started to feel this renewed sense of freedom, I realized that giving up control actually made me feel more in control.
Soon, I discovered other ways I could automate my life and just in time for the holidays. Did you know that you can automate things like shopping on a schedule to buying groceries? From all these great breakthroughs on how to automate my personal life came the realization that automating my business was the next step.

Why automating my life and business was so important 

Work-life balance seems like a myth. But I have found that all myths are born from legend, and somewhere out there is someone who has discovered how to finely tune all the elements of their life into one seemingly perfect mechanism.
We’re talking someone who wakes up and has time to take a few moments to meditate, recite their intentions or speak to their higher power. Then proceeds to a routine that involves a shower — that isn’t rushed — and an actual breakfast — that wasn’t last night’s cold leftovers nuked in the microwave. This person gets to work on time, with a moment to spare to have a cup of coffee and engage in small talk with colleagues before settling into a productive day of real work.
This legend finished up their work day on the dot, because they executed all their tasks so efficiently. There is no need to go overtime thus impressing the boss with their stellar time-management skills. They don’t cost the company more money because of their inadequacy to get things done within the reasonable time allotted.
I think about this person who after work now has the freedom to do anything. They could be headed to after-work drinks with colleagues or friends. They could be headed to the gym to workout, go for a swim, or a yoga session. Maybe they’re headed home to help their kids with homework. Or perhaps they are even taking evening classes.
The point is, after work, they are actually living their lives.

Why Work-Life-Balance starts with Work 

Those of us who think this life is unachievable simply haven’t grasped what makes it possible. Simply put, it’s a routine. It’s also about the bigger picture and us not seeing the details that went into that seemingly perfect day unfold.
This work-life-balance legend of a person may appear to us like a fully-automated robot, but in fact, they are probably happier than us tenfold as they go through their days and still have adequate time to be with the ones they love and do the things they want to.
Here’s a real myth – perfection. It’s people who have discovered work-life balance that know that perfection is unrealistic and have long let go of desperate desire to attain it.
Do you suppose that the only thing automated about this picture is that those who have found the balance between work and life are the ones who utilize automation in their routines, particularly in the way they work?
For most of us, the reason we can’t reach that work-life balance is that work weighs us down to the point that we cannot tip ourselves centered. But for organizations whose cultures have steered towards a work-life balanced environment, they have discovered that eradicating all the tedious processes and substituting them with automated processes has result in wasted time and frustration — which is the key to making the most of their workforce.
People who enjoy a balanced work-life are probably those who belong to organizations who value their skills and have discovered that automating processes doesn’t necessarily diminish that human element but rather, complements it.

Automation: introduction and implementation

So, I decided to put my theory to the test and find ways to integrate automation in the everyday operations of my business. I started with automating the easiest processes first, particularly the ones that were most prone to human error.
A company who is on the verge of going fully automated doesn’t need to go big right away. They can evolve at their own pace and automate the easier processes first. This allows their employees to adapt as the organization starts to make the shift, allowing the organization to eventually embrace the changes and feel less that it threatens their jobs.
Organizations today are inspired by the leaders and innovators who have taken automation for their companies to the next level. You’ll hear about companies who have been voted as “The Best Place To Work” and wonder “why?”. Sure, there’s probably free food constantly, flexible scheduling, and enormous nap rooms. But really, it’s these companies that looked at their people and wanted to not only make their work easier, but also wanted to improve the quality of their lives thus keeping them for longer.
We as an organization started to define our processes and began determining which steps could be automated. Sure, our never-ending email exchanges, sticky notes, and countless trips to the water cooler were all fun ways for us to pass information along but it was horrible for business. It was time wasted and susceptible to error, miscommunication, and misunderstanding.
Because of the nature of our product, we were already running a paperless business (read more on how to make your business paperless on this post), but we still needed to automate digital workflows. This led us to find an automation partners. They helped us automate our workflows starting with the way we communicated with each other. Workflows were streamlined and accessible on visual dashboards. Every person on my team could monitor their own progress and even keep records of it for future use in presentations. Productivity was at its highest as no one was no longer asking who was doing what and if they were in fact, doing it. We were minimizing costs because of the significant decrease in human, manual errors.
Soon, I could see the transformation of my business. Not only were our processes more defined and our strategies more successful resulting in an increase in sales, but my people were happier overall. They had more time to get their work done on time and more importantly, done right. No one was charging me extra for overtime! They were no longer dragging their feet into work in the morning and dragging them out the door every night. My team was living proof that there could be balance in work and life.
So while we think that the person who encapsulates work-life-balance is a living legend, perhaps we should also give the companies they work for a huge chunk of the credit.
Looking to go Digital? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

The Paperless Journey: The Evolution and Future of Document Signing

The Paperless Journey, The Evolution and Future of Document Signing

As a kid, did you ever trade your entire lunch for your friend’s Pop-Tart? You probably didn’t know it then, but you were bartering. It wasn’t a fair barter but a barter nonetheless.
The barter system dates all the way back to 6000 BC, and it exists still. In fact, 30% of transactions occurring worldwide today are barter. If you think about it, perhaps the first form agreements being made could be seen in bartering.
Speaking of agreements, when was the last time you installed new software, a game or even an app and agreed to terms and conditions without reading them first? I’m guessing, recently.
We sign contracts every day without even realizing it. Did you know that contracts don’t even have to be physically signed to hold up. Ever heard of a verbal agreement or sealing a deal with a handshake? Well, those are just as binding.
In fact, in 1987, Texaco learned this the hard way when the verdict was reached that it had wrongly broken up a deal between Getty Oil and Pennzoil that was sealed by a handshake. That lesson cost Texaco $10 billion back in 1987, and if you’re in the habit of calculating inflation out of curiosity, that would be $21 billion today.
A lot has changed since 1987. Signing agreements can be as easy or as complicated as you want it to be. But before we can truly appreciate today’s revolutionary solutions to completing forms or signing contracts to save you from making a $21 billion mistake ultimately, it would be kind of interesting to go back in time and revisit how the verbal agreement and handshake has evolved through the generations.

The Curious Case of Contracts

The Phoenicians were influenced by the Mesopotamian tribes and adopted bartering and the Babylonians eventually improved the bartering system with the exchange of goods in return for spices, food, tea, and even weapons. Every time a barter took place, and there was an exchange of goods, a contract was made.
The origin of written agreements will make most people uncomfortable, but sadly, the first evidence of a written contract was discovered in a tablet showing the sale of a slave. More evidence of written contracts for the sale of a slave was found from 2300 BC during the Sumerian period.
Perhaps one of the most fascinating pieces of evidence that written contracts existed as far back as 2400 years ago is the recently discovered Egyptian manuscript. It is a little under 8 feet long and details the financial agreement of a couple engaged to be married. Yes, you’re reading it right. We’re talking about a 2400-year old prenuptial agreement.
At some point in history, perhaps in the absence or lack of opportunity to produce a written contract, the handshake became a natural way for two parties to agree on something. It makes sense that the verbal agreement complemented the handshake in sealing deals. While the handshake can be a way to lock in an agreement, most societies use them as greetings.
We know of the existence of handshakes as far back as the 5th century where a depiction of two soldiers can be seen shaking hands is engraved on a funeral stone. However, back then, the handshake was more of a gesture demonstrating peace, proving that they weren’t holding any weapons. Nonetheless, an agreement.
Fast forward to the Ancient Greeks and Romans and contracts have changed dramatically. Not only were signed contracts introduced, but also the classification of contracts based on the nature of the transaction.
Infact, Plato actually had this to say about contracts in “The Laws:
“If a man fails to fulfill an agreed contract – unless he had contracted to do something forbidden by law or decree, or gave his consent under some iniquitous pressure, or was involuntarily prevented from fulfilling his contract because of some unlooked-for accident – an action for such an unfulfilled agreement should be brought in the tribal courts, if the parties have not previously been able to reconcile their differences before arbitrators (their neighbors, that is).”
– Plato, The Laws, Book 11, §23, Contracts.

Sealing the Deal

Times changed. Transactions and people became more complex. Signing agreements moved towards another direction with the introduction of affixing a seal to a contract. There’s abstract reasoning behind how sealing a document with a wax seal by way of imprinting the warm, malleable wax with a ring or seal matrix to leave an impression unique to the owner or organization somehow makes it more valuable. If you received a document and noticed that the seal had been broken, this meant someone had just invaded your privacy. Today, seals are no longer used to close documents or as signatures but to authenticate documents particularly those that are legal in nature.
But despite the progression that agreements and contract signing have gone through, some things are still stuck in the past. If you thought that the 8-foot long Egyptian prenuptial agreement written on papyrus was overkill, let me remind you that legal documents just like that still exist today. We’re talking about a considerable amount of paper used to represent one legal agreement. We’re talking about so much paper that they often need to be kept in a binder and then stored in filing cabinets.
And for companies who had transactions with an international partner, this meant shipping a legal document to be physically signed all the way to another country. Depending on the reliability of shipping service, weather conditions, customs procedures, those documents could take days to months to reach the hands of the person whose signature sealed a deal. This meant that it could take a deal days to months before it became legally binding even if an agreement had already been made over a long-distance call.
Companies soon began to adopt the practice of emailing these documents as PDFs, and the receiving party would affix their signature on them by inserting an image of their scanned signature.

Electronic & Digital Signatures

There have been innovative advancements that will help you with affixing your signature to a PDF document and save you the hassle of having to buy a digital pen tablet like the ones that digital artists use. Signority, allows you to sign your signature with just your finger via your smartphone or tablet. You can even upload an image of your signature with the click of a button.
There’s also been some much-needed progress in the way businesses share documents for signing. Perhaps it was the annoying stack of legal documents or that companies now have both a social and legal responsibility to go green, but soon, paper contracts may be a thing of the past with the introduction of eSignatures.
In 2002, the Electronic Signatures in Global and National Commerce Act (ESIGN Act) was signed into United States law that officially made the e-signature acceptable and binding. The ESIGN Act states that a contract or signature “may not be denied legal effect, validity, or enforceability solely because it is in electronic form.”
For so many companies, it was the electronic signature that was their biggest blocker from going completely digital in their exchange of documents electronically. But with this law being passed and being accepted by the majority of international markets, companies are now able to progress to greener business practices and adopt a paperless platform — saving them tons of money in the long run.

The Future of Document Signing

I doubt that when ancient man first exchanged a human skull for tea and spices, they imagined a day would come when anything but blood sealed agreements would be the norm. Centuries have passed, and just a decade ago, our handwritten signatures were what signed deals and cemented contracts. Today, signatures can be affixed digitally, and contracts can be legally binding in a matter of clicks.
But with biometric technology that already unlocks our smartphones, laptops, doors, and cars; is it impossible for that day to come when we can “sign” a document by simply placing our hand or palm on the surface of a tablet or touch screen? How about “affixing your signature” with the scan of your retina?
If you think about it, it doesn’t really seem impossible or that far off — especially, since implantable technology is already predicted to be available to consumers in the next 5 years.
We’re talking about internables or implantables that are being developed to do everything from unlocking doors, control objects, and automatically sets your thermostat to your desired temperature when your home senses you are a few meters away. These ingestible pills or chips will be secured under your skin, and yes, they will even be used to authenticate transactions.
With the rapid technological advancements that we are currently experiencing, it’s hard not to believe that a complete digital future is just around the corner.
Looking to go Digital? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

How to Effectively Run Your Medical Marijuana Business: Paper vs. Electronic

Electronic Signature for Medical Marijuana Business

In 1996, California became the first state to legalize medical cannabis.
Shockingly, that was 20 years ago. That’s 20 excruciating years of back-and-forth between pro-marijuana supporters and opposing groups, all debating the effectiveness of marijuana — when used for medicinal purposes.
Today, we can thank the internet for providing us with a wealth of information on exactly why and how cannabis went from a drug associated with unemployed stoners — an image popularized by films like Cheech &  Chong’s “Up in Smoke” or the more recent, “Harold and Kumar Go to White Castle” — to what the Washington Post recently reported as a stunning reversal of that age-old stereotype — based on findings by the Centers for Disease Control and Prevention.
Currently, with 28 states — including, the District of Columbia – having legalized marijuana for medical use, it’s needless to say that there is no other industry creating more of a buzz than cannabis.

The Green Rush

Today’s “potpreneurs” are opening medical marijuana dispensaries all over North America, and they all have varying reasons for why they choose to do business in the industry.
There are those whose eyes instantly light up with dollar signs every time there is news that confirms the arrival of the “green rush”. On the other end of that spectrum are those who may have a personal connection to cannabis, benefit from the plant’s medicinal properties themselves and would naturally want to go into this line of business, not necessarily for the money but because they truly believe in their product — like the popular talk show host and entrepreneur-activist, Montel Williams.
Can you hear the sweet sound of a vintage cash register ring in your head every time you explain your medical marijuana business to anyone who asks? Or are you a champion for marijuana’s indisputable and evolving presence in the medical world? Whether you are one or both, there is one thing that all marijuana business owners have in common; they are all trailblazers.
Despite the fact that there are still limitations and strict regulations for marijuana business owners, they’ve pushed forward, hopeful that the rest of the country will catch up and embrace the future as they have.
And if medical marijuana business owners are innovators and disruptors, who are looking towards the future and welcoming the revelations of science and nature, it would only make sense for them to combine both technology and the environment — by going green and shifting to electronic business practices.
With medical marijuana now being legal, and although it’s being socially accepted by more people, your business still bears the burden of an entire generation who were raised to believe that marijuana was only for “pot-smoking hippies” and frequently associated with criminals, most of who still remain behind bars today.
Like we listed in our previous post — A Paperless Business And 5 Ways You Can Acheive It Now — going paperless has numerous advantages, for a business in the medical cannabis space, one primary benefit could be helping you soften your business’ image by proving that you are not just a “dealer”, but an organization dedicated to improving the lives of your customers.
If you’re going to sell green, your business should go green.
However, if you’re not entirely convinced, let’s explore the pros and cons of both sticking to paper and embracing technology.
[socialpug_tweet tweet=”If you’re going to sell green, your business should go green” style=”1″]

Onboarding your clients with a traditional paper system

As a medical marijuana business owner, you are likely to have clients walk in with a prescription that has been printed out. You will need a copy of their identification card — possibly, driver’s license or their passport. And if they have a medical marijuana card in lieu of a doctor’s recommendation, you’ll need a copy of that as well.
After gathering all that, you would need to take their prescription and identification, scan & print them or use the copier. You’ll then ask your new customers to fill out a membership registration form manually. If you’re lucky, they have excellent penmanship, and you can easily, yet monotonously encode all their information into your company’s own record keeping system which is probably a spreadsheet or most likely, the exact same document you just had the customer fill out.
Or if your company hasn’t begun the practice of keeping any electronic files at all, the form your client just filled out gets put in a folder and deposited in a filing cabinet in the back of the office.

Filing cabinets: Can’t live with them, can live without them

Those dreaded filing cabinets, they’re large, bulky and visually unpleasant.
If your medical marijuana business requires that you lease a large office area because you need more space for ugly, bulky filing cabinets to store all your paperwork, then you might need to think about getting on the paperless business bandwagon. For one — as you may already know — filing cabinets take up a lot of room and as your business grows, you’ll eventually need to buy more cabinets and potentially, rent a larger, more expensive business space.

Onboarding your clients electronically

Picture this: Your customers walk into your store, filled with a new hope and excitement — waiting to get their hands on your great product. And “bam” they’re handed a clipboard with a pen attached to it, with paperwork they need to fill out — reminding them of some of the worst days of their lives, that were spent in the hospital filling out health insurance, waivers, consent and release forms.
Making the switch to electronic business processes can have a strong, positive impact on the experience your patients have with your medical marijuana business — before they even walk through the door.
Electronic signatures and digital documents present members of the medical marijuana industry with a modern solution for delivering an improved way to help patients, while cutting costs, increasing operational efficiency, and adding an enhanced layer of security. Additionally, providing your customers with an electronic alternative, shows them that you’ve taken into account their needs by providing them quick and easy registration.
Embedding digital registration forms on your website – instead of requiring on-site completion – can save patients headache of waiting in line to fill out tedious paperwork. As you know, many of them are experiencing significant pain or other health related matters that make mobility difficult. Implementing processes that reduce the need to travel is more than just convenient, it’s considerate. It’s moral.
Not only does this result in an easier sign-up process for your patients, it shortens lines, so everyone is helped faster.

Security and Privacy

Choosing to run your business electronically reflects your determination to keep your customers’ privacy preserved. It means that they can trust that you’ve built a strong foundation of security that is tamper-proof.
Electronic signature and storage companies — like Signority — include tamper-proof electronic signatures and document tracking, all on a secure PCI DSS Compliant hosting platform. Your patients can rest easy knowing that their important health-related information is safe, and managed by a team with government level clearance.
What’s more, storing your files electronically also ensures your customer data is protected in the event of a fire, flood, or tornado, as the information is not located onsite, it will be accessible and safe even if your building has been damaged.

Ease of Access

Through electronic business practices, your clients will not have to wait as you walk to the back of the office so you can pull out their files. Storing them electronically means having the most control of their visibility and that their customer records can be located with the click of a button.
With digital onboarding and document storage — there are no more sorting errors, lost files, redundant copies or damaged paper documents — just up to date information you need, where and when you need it.
By removing the tedious tasks of managing and storing paper documents, along with the risk of exposing  sensitive employee and patient information, medical marijuana businesses can work faster, cut costs and increase efficiency.

It’s obvious that there are a lot of benefits for your customers when you present yourself as an environmentally-sensitive organization who has their best interest at heart. But choosing to go paperless also has benefits for you and your business. Sure, investing in electronic practices may cost you today. And, that’s why it is called an investment. Consider how much you will potentially save when you are no longer stocking paper or hiring the extra manpower to monitor and archive all that paperwork. Most importantly, it leaves you with more time to do what you love to do – building a great product.

Looking to streamline your customer onboarding? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

The Evolution of Insurance Is Now: Signority Sponsors NYiDay

Signority Sponsors NYIDAY

Yes, the evolution of insurance is now and the entire team at Signority is excited to announce our sponsorship of NYiDAY, the must-attend event for members of the insurance industry.
Taking place this October in New York City, NYiDAY will feature leading minds of the industry discussing what’s next in the world of insurance.
This one-day event will cover a wide variety of topics that are crucial to any ambitious insurance professional. Attendees will be exposed to the latest ideas driving innovation in the insurance industry, which includes acquiring and nurturing top talent, leveraging agency management systems and implementing superb customer service to stand out from the competition.
With a diverse lineup of high-quality speakers including COO of ELANY, Dan Maher, Trusted Choice Digital Content Manager Sydney Roe, InsurBanc CEO David Tralk and Swiss Reinsurance Corporate Solutions SVP Sabrena Sally, we’re looking forward to learning from exciting and fresh perspectives. This year’s keynote speaker will feature television anchor, radio host, and author Mike Greenberg as he guides us through the proceedings.
We’re proud to support NYiDAY because we believe in facilitating discussion about how technology can push the industry forward. As a provider of digital document solutions, Signority strives to change signatures and document management forever.
Signority’s digital document and signature solution revolutionizes the way that documents are shared, signed and managed. We make it possible for anyone to create a secure, branded digital document, send it to the right recipients for signatures anywhere in the world.
With Signority, all documents, contracts and forms can be built, tracked and managed within our secure web app. This means it’s easier than ever for teams to manage their entire library of active documents and templates from one place.
Our goal is to help both individuals and organizations in the insurance sector to expand their capabilities, cut costs, and increase efficiency through the use of digital signatures and documents while providing end-to-end convenience and enhanced security.
Learn more about NYiDAY at: http://NYiDAY.squarespace.com/             
To learn more about how Signority can help your team to reduce document completion time by up to 80%, digitize your paper-based processes, and remove the need to manually track hard copies of documents please visit www.signority.com, or contact the Signority team at Hello@signority.com
 

About Signority Inc.

Signority Inc. is an Ottawa-based SaaS company that is dedicated to make it easy and secure for organizations to legally sign electronic documents. Their platform allows for the management of legal document workflows by offering a digital signature solution to access, verify, sign and certify documents from anywhere in the world, on any device.
 

Signority and the Department of National Defence Successfully Completes Trial of eSignature Workflow Solution

Ottawa, ON – September 6th, 2016 – Signority, along with the Department of National Defence (DND), recently completed a successful evaluation of Signority’s eSignature and digital workflow solution.

Signority was awarded a contract with the Federal Government’s Build in Canada Innovation Program (BCIP) to work with the Department of National Defence to test and evaluate means to reduce the need for manual paper-based processes thus saving time and money. The trial provided the following key results based on the CP-140 test scenarios

  • Reclaim valuable time by eliminating the need to manually scan and follow-up on paper folders during the AMAF (Aircraft Modification Approval Form) process
  • Completely eliminated paper from the AMAF process
  • Eliminates the requirement to have any hardcopies of documents since the entire process can be delivered digitally
  • Ensure that anyone who needs access to an AMAF can retrieve a digital copy.

Signority looks forward to leveraging this success to work with other organizations who are faced with many of the same challenges attached to paper-based processes.
To learn more about how Signority can help your team to reduce document completion time by up to 80%, digitize your paper-based processes, and remove the need to manually track hard copies of documents please visit www.signority.com, or contact the Signority team at hello@signority.com
 

About Signority Inc.

Signority Inc. is an Ottawa-based SaaS company that is dedicated to make it easy and secure for organizations to legally sign electronic documents. Their platform allows for the management of legal document workflows by offering a digital signature solution to access, verify, sign and certify documents from anywhere in the world, on any device.
 

About the Build in Canada Innovation Program

The Build in Canada Innovation Program (BCIP) helps Canadian companies of all sizes to move their state-of-the-art goods and services from the laboratory to the marketplace.
Through the BCIP, the Government of Canada buys pre-qualified goods and services. The government moves these late-stage research and development innovations to federal departments for testing. After testing, the BCIP provides feedback to suppliers on the performance of their products or services.
Canadian companies often struggle to find first buyers for their untested innovations. Through the BCIP, Canadian companies can sell their pre-qualified innovations to the federal government. The Government of Canada becomes the company’s first reference sale.